FRÉDÉRIC F. PERRON

Frédéric is, in a way, the brand’s “style police.” Creative and committed, he ensures that our visual identity evolves in harmony with our vision and values. His sharp eye catches all the little details that make a big difference.

His studies in graphic design confirmed his passion for digital creation, and he has since chosen to use his talent in service of companies that share his environmental values.

Frédéric thrives on creativity—but also on the sense of freedom he finds on his road bike. Zigzagging (gracefully!) through traffic, to him, is a bit like managing a last-minute project: he stays focused, while remaining agile.

Social involvement

• Frédéric is a high-frequency blood donor and a loyal supporter of Héma-Québec.

More about Frédéric…

His greatest strength :

A contagious enthusiasm paired with the precision of a Swiss watchmaker!

A cause he deeply cares about :

He has more than one: climate change, sustainable development, responsible consumption, and the rights of Indigenous peoples.

His wildest dream :

To set foot on Mars someday… why not!