By integrating the concept of ecodesign into its image, the company strives to broaden the scope of its sustainable development initiatives.

Rooted in ecodesign, the brand’s new visual identity embodies EcoloPharm’s distinctive approach, while reflecting the brand personality: visionary, bold and purpose-driven. EcoloPharm is now positioned as an impact partner in sustainable well-being, whose actions, combined with those of its customers, employees and partners, contribute to material, physical, mental, environmental and collective well-being.

The new brand signature Well-being, done well encapsulates the brand promise, the benefits it brings to all stakeholders, and a key differentiator, ecodesign. It is also an invitation to all parties within the pharmacy industry to join a movement and make a significant environmental difference for future generations.

“Sustainability is a subject that is often discussed, yet it remains little understood. Given the quantity and complexity of information available, it can be difficult to debunk the myths. We believe that our repositioning will enable us to maintain a high level of credibility and thereby strengthen our impact.”

– Sandrine Milante, President and Founder of EcoloPharm

Two partners collaborated with the EcoloPharm team to bring this project to completion. BrandBourg, an agency specializing in brand management, delivered the brand strategy, while Archipel was responsible for its execution (website, creation of marketing tools, photos and videos).

“As clarity and consistency are paramount to maximize message retention, we concluded that simplicity was key in ensuring that both the visuals and the content would appropriately reflect EcoloPharm’s core expertise, which is ecodesign.”

– Geneviève Ménard, Director, Brand Strategy and Communications